Information Collection and Use
The information we gather generally can be categorized as either anonymous or personally identifiable:
Anonymous (or sometimes referred to as "aggregate") information is information that cannot be traced back to a specific individual. For example, we know how many times our site and certain portions of our site is visited, but we do not know the names, e-mail addresses or gender of our visitors unless they specifically provide that information. We use this anonymous information to obtain a better understanding of how visitors use our website and to make decisions on how to improve it. Each time a visitor comes to our site, we collect some information in an effort to improve the overall quality of your online experience. We collect the visitor's domain name (e.g. whether the user is logged on from google.com, aol.com etc), referral data (e.g., the address of the last URL a user visited prior to clicking through to our website), and browser and platform type (e.g., Internet Explorer, Firefox). In addition to collecting these types of information, PLMH collects aggregate queries for internal reporting. We also count, track, and aggregate the visitor's activity into our analysis of general traffic flows at our site (e.g. tracking where traffic comes from, how traffic flows within our site, etc.).
Personally identifiable information is information you provide that lets us know specific facts about you so that we can respond to your requests. Depending on the portion of the website you visit and the information you provide, this information could range from your name, address and ZIP code, which you provide in order to receive information from us about certain services, to specific health information that you provide to us on an admission form. Personal information collected on our site is used only to allow us to fulfill your request for services. For instance, you may submit personal information to us in response to an employment opportunity. In each case, we use your personal information only for the purpose it is submitted to us, which may include providing it to third parties with whom we have relationships to deliver the information or services you request.
Our website makes forums available to our users through our Breast Cancer 101 portion of the site. Please remember that any information disclosed in these areas become public information and that you should exercise caution when deciding to disclose your personal information. PLMH reserves the right to disclose or use any user information which is already publicly available or which is posted by the user to a blog or other public forum.
We also may use the personal information you provide to us to send you information that we believe may be of interest to you, based on information you may have provided to us, including newsletters, information about new breast cancer breakthroughs and other items related to PLMH and its affiliates medical providers. You do have a right to opt out of receiving this information, as described below in "Your Opt Out Right." You can visit our site without providing any personal information about yourself. However, there are a number of services that we provide which, if you wish to obtain the full benefit of those services, you must provide certain personal information.
We take precautions to ensure your information remains confidential; however, you must keep in mind that as you navigate through our website, any message you may send through the website or through email is not secure and may be susceptible to third party interception. As a result, you transmit information to us at your own risk. Select pages within our site, such as "My PLBC", may run in a secure-server environment. In locations like these, where our website asks you to enter sensitive information, that information is encrypted and is protected with SSL. You will be alerted to a secure page by a padlock icon on your browser and/or warning pop-up window.
We also do everything reasonably possible to protect user information we collect. All of our users' information, not just the sensitive information, is restricted in our offices. Only individuals who need the information to perform a specific job are granted access to personal information. Access to this information is password protected. Furthermore, all personnel having access to your personal information are kept up-to-date on our security and privacy practices.
We may place small data files, called "cookies," in your browser's file storage area of your computer's hard drive. Cookies allow us to both store and retrieve login information on a user's system. A cookie is a small text file that is stored on a site visitor's computer to gather and keep track of information related to you. Cookies can store your preferences through a password you select to access a web site. Cookies also help us review website traffic patterns and improve our site. Most browses automatically accept these cookies, but you can change your browser setting to prevent the acceptance of cookies, but this may prevent you from using some of the features of our website. Information collected through cookies is not linked to any personally identifiable information.
We collect and log IP addresses in order to analyze site visitation trends and administer the website. An IP address is a number automatically assigned to your computer whenever you access the Internet. IP address information allows us to properly administer our system and gather aggregate information on visitors to our website, including how our site is being used. This information may be shared with third parties. To maintain your anonymity, we do not associate IP addresses with records containing personal information. In other words, IP addresses are not linked to personally identifiable information.
Your Opt-Out Right
As indicated above, PLMH may use the information you provide to send you information and material that we think may be of interest to you. If you do not wish to receive any further information or materials from us, such as e-mails or newsletters, you have the right to opt out of such disclosure and additional use of such information. To opt out from receiving such information or materials, you must check the appropriate box provided at the time you are requested to provide personal information.
Children's Privacy Protection
In accordance with the Federal Children's Online Privacy Protection Act of 1998 (COPPA), PLMH will never knowingly request personally identifiable information from anyone under the age of 13 without parental consent. When we do receive information (with parental consent) from users under the age of 13, we will not share their personally identifiable information with third parties, regardless of their stated preference given at registration.
Disclosures Required to Investigate Complaints or to Law Enforcement Officials
PLMH may use personal information collected or in its possession to contact users in connection with their inappropriate use of our website, noncompliance with our terms and conditions, or in connection with a complaint filed about their use of our site by another user. PLMH may also disclose your personal information to another party, such as law enforcement officials, to comply with legal requirements, court orders, government or law enforcement agency requests, to protect or defend PLMH, or where we perceive an immediate danger of death or serious physical injury to someone as a result of activity on our site. Our disclosures may occur under circumstances where we may not be authorized to advise you of such action.
Changing or Deleting Information
If you wish to delete or correct your personally identifiable information obtained through this website, you may e-mail your request to us by using the contact us form on our website.
Comments or Questions
Last Updated: 05/13/13